When I first started my PR firm, Uncovered Third PR in 2008, I was 24 years old with no money & an insatiable appetite to build my firm from the ground up in order to help my clients’ careers as well as make some money doing what I loved at the time — working in music. I recently picked up Daymond John’s book, The Power of Broke and it has been a tremendous reminder of why we all (as entrepreneurs) decide to go into business in the first place. You can go to the most prestigious college and acquire as many collegiate degrees & awards as you want. You can become a complete book-worm and read all of the greatest business books ever written. You can even make the most intricate business plan for your business in the beginning. But the one true driving factor to any self-made entrepreneur is…
…never forgetting when you were broke.
I am far more interested in finding out the stories of entrepreneurs that “came from nothing” than hearing the success stories of those that have had their wealth & affluence handed to them. When you can build a business, product or brand from your boot-straps, that’s when you can see the truth character in a person. Everyone that I know that has been successful in business that I admire all started their careers by building their business ventures brick-by-brick with little to no budget in the infant stages of their business development. Yes, being broke definitely does suck! But, if you have the mindset to create, market & sell in business, you can succeed. The definition of success is relative to whomever you ask. My definition of success is quite simple nowadays. When I first began my business (nearly eight years ago) when I was 24, my definition of success was to be able to make tons of money and launch many successful artists’ careers. Once I did all that, my definition of success completely changed. Now, my definition of success is…
…to build a legacy of empowering others.
When you start your business from scratch with little to no budget, and you are able to succeed & progress at a high level, you want to be able to help out others by putting them in positions to where they can win as well. Being broke is the best motivator when you start a business because it teaches you how to budget properly, and how to show complete gratitude for life’s lessons at the time. You do not want to allow yourself to loathe within a “woe is me” mindset because of your lack of money at the time. You want to have an extreme growth-mindset when you start your business to know that one day with extreme hustle, drive and by taking calculated risks, that you will get beyond your financial situation. Remember this…
There’s no glass ceiling when you work for yourself.
When you are working for yourself (unlike those with 9 to 5 jobs), there is no-set amount of money you can make monthly. Let that hunger of being broke drive you to have an appetite for great quality service & results for your clients to where you’ll be able to feed on the benefits of helping others and also helping your pockets as well. But, always do remember to never forget where you came from. Always try to be of service to others that might possibly need your help. One thing I like to do is to mentor college kids that remind me of myself at their age. I like to mentor college-aged kids on the ways of how to approach certain things within their own businesses. There’s nothing better to me than a young cat that’s willing to hustle in order to progress within their life! I always thought starting a business while you are in college was an extremely great idea; I only wish I had done so. But, being of service to others can only help build your legacy. Building a legacy in turn will help you build wealth.
There’s nothing better to me than a young cat that’s willing to hustle in order to progress within their life!
In conclusion, being broke is the best motivator for you to get off of your ass and make some serious shit happen in your life! Most people choose to play victim when things are not going the way they want. Few people will harness their growth-mindset in order to progress, feed & educate themselves on what they need to do to never ever go back to eating Top Ramen Noodles for dinner again!